Director of Annual Giving
Company: Union College
Posted on: February 8, 2019
The Director is responsible for leading a team of 7 professional staff that will help to design and execute a comprehensive and aggressive Annual Fund program to increase unrestricted annual giving to $5M, increase restricted annual giving to $3.3M and increase alumni participation to 35%. We are looking for a person who can successfully increase retention of existing donors and focus on acquisition of new donors while creating unique engagement opportunities that will encourage current donors to increase their level of support. The ideal candidate will understand the diversity of a variety of constituencies including: alumni, parents, students, faculty, staff, businesses, and friends. Current Annual Giving programs include reunion class agent program, leadership giving outreach through the Terrace Council giving society, paid student telemarketing program (the Affiliates), senior class gift drive, parent philanthropy, corporate matching gift program, direct mail, email, phone, digital marketing and social media outreach, and solicitation of local businesses through the Community Scholars Program. The Director will be expected to utilize all available data to design targeted strategies that will maximize giving, participation, and volunteerism from all constituency segments. The Director uses data analytics to evaluate current annual giving programming and make necessary program adjustments and improvements; evaluate giving trends to achieve fundraising goals during the fiscal year, and to set annual goals and objectives; and serves as project manager for the development of annual giving materials, which includes creating and managing budgets, securing resources, scheduling and delivering materials to appropriate constituents. As part of the Annual Giving and Alumni & Parent Engagement team, the annual giving staff works to leverage and assist engagement efforts including ReUnion, Homecoming and Family Weekend, regional events, parent programming and recent graduate efforts. The Director will perform an annual comprehensive analysis related to all aspects of the annual giving program. The Director will manage a portfolio of Annual Fund major gift prospects. YourMembership. Keywords: Fundraising Director, Location: Schenectady, NY - 12308
Keywords: Union College, Schenectady , Director of Annual Giving, Executive , Schenectady, New York
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