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Marketing Coordinator

Company: SUNY Schenectady County Community College
Location: Schenectady
Posted on: May 28, 2023

Job Description:

Location: Schenectady, NY Category: Professional Posted On: Tue Feb 14 2023 Job Description:
SUNY Schenectady County Community College is currently seeking a Marketing Coordinator to assist the Marketing and Public Relations department with the development, execution, and monitoring of digital marketing campaigns and website content. The department plays a key role in raising the brand awareness of the College, generating enrollments, and communicating to numerous internal and external audiences. Reporting to the Executive Director of Marketing and Public Relations, tasks may include supporting the production of email, digital, traditional, and paid social media advertising, as well as copywriting, project management, and generating reports. The Marketing Coordinator is expected to be a creative individual with excellent organizational skills, problem-solving capabilities, and proficient in multitasking.

  • Write, proofread, and edit copy for the College website, promotional advertising campaigns, and blogs

  • Optimize website page titles, meta descriptions, H1s, alt text, anchor text, and content for improved SEO performance

  • Assist with scheduling paid media and monitoring implementation

  • Collaborate with marketing staff to implement marketing plans that include print, broadcast, and digital content and provide a consistent brand image/voice across all marketing activities

  • Apply tracking on digital and email campaigns to collect performance data and monitor results

  • Help with marketing research, competitive analysis, and preparing reports

  • Support the design team, including organization of digital assets

  • Stay up to date with marketing trends and best practices in the industry

    Job Requirements:
    Minimum Qualifications:

    • Bachelor's degree in marketing or related field

    • 3-5 years of experience as a marketing coordinator or similar role, including content management/copywriting, advertising concepts, and working with paid media

    • Demonstrable experience managing paid social content, building email campaigns, and/or display advertising platforms

    • Excellent computer skills, including proficiency in Excel, PowerPoint, and Word

      Preferred Qualifications:

      • Knowledge of SEO and how it applies to content marketing

      • Excellent knowledge of data tools such as Google Analytics, Google Tag Manager, and Google Data Studio

      • Ability to interpret creative direction and technical information and turn it into persuasive copy

      • Understanding of relationships between paid and organic marketing

      • Experience with marketing campaigns on SnapChat and TikTok a plus

      • Prior work experience with CRM databases and market segmentation

        Special Information:

        • VISA sponsorship is not available for this position

        • Offers of employment will be conditional based on the successful completion of a background check and verification of official College transcripts.

          Additional Information:
          Salary: $50,000

Keywords: SUNY Schenectady County Community College, Schenectady , Marketing Coordinator, Advertising , Schenectady, New York

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