Marketing Coordinator
Company: SUNY Schenectady County Community College
Location: Schenectady
Posted on: May 28, 2023
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Job Description:
Location: Schenectady, NY Category: Professional Posted On: Tue
Feb 14 2023 Job Description:
SUNY Schenectady County Community College is currently seeking a
Marketing Coordinator to assist the Marketing and Public Relations
department with the development, execution, and monitoring of
digital marketing campaigns and website content. The department
plays a key role in raising the brand awareness of the College,
generating enrollments, and communicating to numerous internal and
external audiences. Reporting to the Executive Director of
Marketing and Public Relations, tasks may include supporting the
production of email, digital, traditional, and paid social media
advertising, as well as copywriting, project management, and
generating reports. The Marketing Coordinator is expected to be a
creative individual with excellent organizational skills,
problem-solving capabilities, and proficient in multitasking.
RESPONSIBILITIES:
Write, proofread, and edit copy for the College website,
promotional advertising campaigns, and blogs
Optimize website page titles, meta descriptions, H1s, alt text,
anchor text, and content for improved SEO performance
Assist with scheduling paid media and monitoring implementation
Collaborate with marketing staff to implement marketing plans that
include print, broadcast, and digital content and provide a
consistent brand image/voice across all marketing activities
Apply tracking on digital and email campaigns to collect
performance data and monitor results
Help with marketing research, competitive analysis, and preparing
reports
Support the design team, including organization of digital
assets
Stay up to date with marketing trends and best practices in the
industry
Job Requirements:
Minimum Qualifications:
Bachelor's degree in marketing or related field
3-5 years of experience as a marketing coordinator or similar role,
including content management/copywriting, advertising concepts, and
working with paid media
Demonstrable experience managing paid social content, building
email campaigns, and/or display advertising platforms
Excellent computer skills, including proficiency in Excel,
PowerPoint, and Word
Preferred Qualifications:
Knowledge of SEO and how it applies to content marketing
Excellent knowledge of data tools such as Google Analytics, Google
Tag Manager, and Google Data Studio
Ability to interpret creative direction and technical information
and turn it into persuasive copy
Understanding of relationships between paid and organic
marketing
Experience with marketing campaigns on SnapChat and TikTok a
plus
Prior work experience with CRM databases and market
segmentation
Special Information:
VISA sponsorship is not available for this position
Offers of employment will be conditional based on the successful
completion of a background check and verification of official
College transcripts.
Additional Information:
Salary: $50,000
Keywords: SUNY Schenectady County Community College, Schenectady , Marketing Coordinator, Advertising , Schenectady, New York
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