Search Marketing Specialist

Company: Nesco Resource, LLC
Location: Schenectady
Posted on: May 2, 2021

Job Description:

Great career opportunity with a reputable firm that offers generous benefits and growth opportunities. Our client is seeking a SEO Specialist with analytical experience and knowledge of related digital and social media marketing! WHAT YOU WOULD BE DOING: Plan, develop and implement SEM campaigns in partnership with our Director of Marketing Leverage SEO tools to support search optimization goals Work towards ROI maximization providing measurable ROI to the firm Identify SEM/SEO KPIs and monitor and present reports regularly Provide advanced analysis and reporting on existing paid & organic search initiatives Client competitive gaps, and provide recommendations to improve Perform keyword research and campaign forecasting Monitor paid search campaigns on Google, Facebook and other digital ad networks and provide analysis/recommendations Align Organic and Paid Search strategies to maximize Search Engine coverage and efficiency Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies Other duties as assigned WHAT YOU SHOULD BRING TO THE TABLE: BS/BA degree in related field desired (will consider AS with advanced experience level) 3-5 years of SEO experience including planning and implementing a successful SEO/SEM strategy 5+ years of experience with web analytics; marketing, Google AdWords and Facebook Ads Experience with A/B testing and other testing metrics Knowledge of HTML, CSS, JavaScript Proficiency in MS Excel, PowerPoint, and Word WordPress CMS, Adobe Creative Suite experience preferred Experience with content creation; written/video/audio preferred Excellent communication/interpersonal skills Must be self-motivated with prove track record to work independently RECRUITER: Roxanne Hansen rhansen@nescoresource.com Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities.

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